Social Media Guide: Tools and Tips for How to Post on Each Social Media Platform

One of the most important tips for managing your Social Media accounts is consistency. If a customer sees that your last post was weeks ago, they may think that your profile has been forgotten. However, you want to be mindful of not over-posting as well. 

Keep your content varied from your company news, industry news/relevant articles, tips, case studies, customer reviews and fun facts. You can develop new content like infographics, memes and interactive with your customers using surveys, giveaways, trivia, sweepstakes or promotions. Keep your accounts fun and relevant with posts about national days (i.e. Sibling Day, Dog Day, Sandwich Day), awareness months, or guest posts from partners or other experts. 

 Twitter

How often to post: 3 times per day

Tip 1

Share inline images with your content to increase click throughs, favorites and re-tweets. Check out our tips on taking great photos of your space.

Tip 2

Share the same content more than once with different quotes/lead-ins. A/B test your content to reach different users. 

Tip 3

Share the same content more than once to reach a broader audience. 

Tip 4

Share a custom promotion. LiquidSpace can help you create a coupon code to promote your hourly/daily spaces. 
 Tools to use:       
Tool  Tool 2 Tool 3 Tool 4
TweetDeck HootSuite Mention Buffer
Use this free tool to schedule tweets to be posted in the future. Turn on alerts to keep up with emerging information. Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. Free options available.  Keep on top of your brand all over the web. Monitor mentions of your brand as well as industry key works, competitors and more.  Schedule your posts for later. Post to all your social networks. Free options available. 

Follow us: @liquidspace

 Facebook

How often: 2 times per day

Tip 1

Add a CTA (Call to Action) Button to your page encouraging visitors to book now. You can link this to your LiquidSpace profile using your marketing link. 

Tip 2

Post varied content including photos, videos, links to articles and promotions. The posts should include both the lead-generation content as well as informative content. Check out our tips on taking great photos of your space.

Tip 3

Pin important posts to the top of your timeline for 7 days.

Tip 4

Share a custom promotion. LiquidSpace can help you create a coupon code to promote your hourly/daily spaces. 

Tip 5

Monitor and respond to comments - this will create a dialogue with your fans/customers 

Like us: LiquidSpace

 Instagram

How often: 2 times per day

Tip 1

Have a themed day for your posts (i.e. Motivation Monday with inspirational quotes)

Tip 2

Create and monitor a brand-related hashtag. Encourage customers to use it when posting pictures at/about your space.

Tip 3

Have you account taken over. Have one of your members take over your Instagram account. Have them post pictures and invite their followers. Instagram takeovers are a great way for brands and influencers to collaborate and grow their audience by cross-promoting content.

Tip 4

Host a contest. A photo challenge is a popular Instagram contest. Tell users to post a photo on their account with a designated hashtag and you will pick a winner. LiquidSpace can create a coupon code as your reward to the winner. 

Tip 5

Use great photos! Check out our tips on taking great photos of your space. 
 Tools to use:  
Tool 1 Tool 2
ScheduGram Regram
Allows uploading of photos via the web, scheduling posts for the future, and supports multiple accounts.  Quickly and easily reshare or repost Instagram pictures. 

Follow us: @liquidspace

 LinkedIn

How often: 1 time per day

Tip 1

The most popular content on LinkedIn are industry insights followed by company news. Informative, useful updates receive the highest engagement rates.

Tip 2

Post in the morning or midday on Monday through Friday to get the most engagement. 

Follow us: LiquidSpace

Be sure to follow LiquidSpace on social media. We will follow you back!

Sources: 
9 Best Social Media and Content Marketing Tips From Buffer
19 Essential Tips for an Engaging Facebook Business Page
10 Instagram Best Practices
7 Biggest Social Media Mistakes
7 Essential LinkedIn Marketing Stats

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